LODI, N.J. — While Bergenfield's Katie Maroldi was working at her social media-marketing company "Mo's Media," Sandy Nasonte of Little Ferry was focusing on website and graphic design, trying to get "Jersey Girls Creative" off the ground.
A mutual client brought them together in 2014 when they launched Jersey Girls Creative out of Lodi.
“We wanted to give small businesses the opportunity to grow in a big-business society,” Maroldi said. “The overall goal is to use creative marketing on websites and strategies of social media.”
Jersey Girls Creative was recently nominated for "Site of the Day" by CSS Design Awards. The site is international and only nominate a handful every day.
The girls definitely know what their stuff.
Not having a website is one of the biggest mistakes a business can make, Maroldi explained. Pair having one with using social media, along with its marketing tools, and that’s a recipe for success.
“I like to say it’s modern marketing,” Maroldi explained. “It’s the next step available to clients at an affordable rate.”
How affordable? Around $5 to reach thousands.
Take a florist, for example.
“With Facebook marketing, you can use tools that will reach people who like flowers in a five-mile radius,” Maroldi said.
What about a local bar?
“Facebook can keep track of people in a one-mile radius buying beer,” she added.
There’s also re-marketing, Maroldi said.
Have you ever noticed how the sweater you checked out online seems to be popping up on other websites, almost like it's following you?
Well, Maroldi explained, some search engines actually track what you check out and show it to you many times. The constant exposure makes you more likely to click on it again and, eventually, buy it.
Social media marketing is entirely more effective than the “old school” billboard or newspaper ad, she said.
“If you have a billboard, you know that 700 people a day will see it,” Maroldi said. “But you don’t know who.”
Jersey Girls Creative knows it can all be confusing at first, which is why the company holds workshops to teach business owners how to use the tools on their own.